Selected writing
Case studies / Product marketing
Through direct research and interviews with Appsmith customers, I uncovered how teams across industries used the platform to solve real problems. These stories highlight more than just technical outcomes.
They reveal how Appsmith helped streamline workflows, improve collaboration, and unlock tangible results. Each case study offers a grounded, human view of what it means to build with Appsmith.
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AgriDigital used Appsmith to quickly develop an internal self-service tool for their customer support team. What used to take this team two days to do now takes them five minutes.
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Using Appsmith helped Fyle empower their customer success team to self-serve requests without the intervention of the engineering team.
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WazirX is using Appsmith for the speedy delivery of internal tools use cases spanning across internal communications, operations, access control, infrastructure health monitoring, and data views.
News analysis
In Dadri, it was beef: How we justify mass hysteria and religiously-sanctioned murder
An analysis of the 2015 Dadri lynching and the narratives that attempted to rationalize mob violence. This piece interrogates how food, fear, and religious identity are weaponized in India’s political discourse, exposing the undercurrents of majoritarianism that shape public perception and justice.
Vegetarianism is anti-nationalism: Kancha Ilaiah on Ambedkar's food democracy
Kancha Ilaiah argues that debates over vegetarianism in India go far beyond diet. They point to deeper caste inequalities, political identity, and who gets to decide what “normal” culture looks like. Through interviews and historical context, the piece shows how food becomes a proxy for power in Indian society.
No room in democracy for Section 377: The Shashi Tharoor podcast on LGBT rights
In this podcast, Shashi Tharoor discusses why legal reform for LGBTQ+ rights is not just about overturning laws but about reshaping public conscience. He emphasizes that law is one thing; societal acceptance and voices in civil society are equally crucial for true change.
Podcast: Decoding the unrest in Kashmir Valley
This feature gathers perspectives from journalists, security analysts, and regional experts to track rising tensions in Kashmir. It explores how historical grievances, political decisions, and local voices are contributing to a fragile calm, and warns that resolution requires much more than surface-level policy fixes.
Essays
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What we talk about, when we talk about love
Questioning the state of romantic landscapes can fall into the trap of unnecessarily glorifying the past or the old and decrying the new. Obviously, if more people are on dating apps, it’s because they exist and because they are easy to use and the act of actively finding someone to date can keep happening through our phones than leaving it to chance (of getting invited to brunches, friends’ birthday parties or other social gatherings). In a way, embracing technology to pursue romance has made us self-aware individuals. We are excessively specific about who we want to date, because this individual must match the our flawless mannequin on social media.
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Dakhani Poetry: Activity Abound, Expression in Decline
A meditation on the slow fade of Dakhani poetry, this piece captures the tension between cultural vitality and artistic erasure. While performances and interest persist, true literary expression struggles for space. The essay traces linguistic shifts, archival neglect, and the politics of forgetting.
Read on Firstpost -
I May Destroy You: Discussing trauma, rape culture and coping, with focus on the HBO-BBC series
I May Destroy You, Michaela Coel’s latest television series explores the aftermath of a sexual assault. In the same breath, it’s a comical whodunit, and also sensitive, careful unlayering of sexual traumas, relationships, and in the middle of all this: surviving.
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My politically charged lipstick: Notes from a lipstick loving feminist's diary
Part memoir, part political essay, this piece explores how makeup—especially lipstick—can be both personal and radical. Set against the backdrop of rising right-wing conservatism and moral policing in India, it argues that beauty rituals aren’t always about vanity. Sometimes, they are acts of defiance.
Read on Firstpost -
Netflix's 'Easy': Love, sex, and everything in between that ails the modern soul
Love, romance and sex have been commodified to a great extent, especially concepts surrounding these fields. We're navigating a nebulous spectrum of finding love and sex and most of it is grey; adding to this is also our love for independence, quest for a calling, and our insecurities with ageing.
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Sisterhood is important, but Hidden Figures also shows necessity of #HeForShe
They are symbols of female strength and resilience, but Hidden Figures is also a fantastic statement on finding true male feminists to champion the cause for equality.
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Kaatru Veliyidai, and the problem of glorifying abuse as an intense, eternal romance
In the opening sequence of Mani Ratnam’s Kaatru Veliyidai, VC (Karthi) is locked in a prison in Pakistan, pining for his lover, Leela (Aditi Rao Hydari).
Read the article on Firstpost
